By: bridget garvey courtney ellis crystal stewart rob crinklaw extended parallel process model-created in 1992 by kim witte, assistant professor of communication at michigan state university. This article attempts to engage with a tendency in the theorization of social change and self-identity, evident in the work of a number of contemporary social theorists, to place an extended process of reflexivity at the heart of modern identity. This theory, called the extended parallel process model (eppm), extends from prior theory, has a great deal of research support, and is extremely practical in its focus the assignment is divided into four essay assignments, each comprising no more than 2 pages. Zoller and dutta advanced this argument by presenting a critique of the linear-effect approach when analyzing some of the most dominant theoretical frameworks being utilized in health communication (ie, the theory of reasoned action, the health belief model and the extended parallel process model), with the ultimate goal of using the. The extended parallel process model (eppm witte, 1992), which was extended from leventhal's (1970) parallel process model and influenced by rogers' (1975) protection management theory (pmt), seeks to explain fear appeal message acceptance and rejection processes.
Sage video bringing teaching, learning and research to life sage books the ultimate social sciences digital library sage reference the complete guide for your research journey. The extended parallel process model (eppm) is an established threat- and efficacy-based behavioral framework for understanding health behaviors in the face of uncertain risk a growing body of research has applied this model to understand these behaviors among the public health workforce in this. A critique of the extended parallel process models philosophy essay falsifiability and internal consistency many researchers, marketers, and politicians employ fear appeal messages in order to evoke a change in. social marketing is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social good[1.
I have selected the extended parallel process model (eppm), and i believe the model will be critical in ensuring that clean water initiative is being promoted in a third world country the model presents biased or emotional messages that communicate with fear tactics. Review of communication research is an open access double-blind peer-reviewed academic journal it specializes in publishing literature reviews for the communication field. Threat is more effective for high-self-efficacy populations, a finding that is consistent with the extended parallel process model (witte, 1992, 2013) perceived benefits, on the other hand, may be a lower priority or best targeted at a later stage in a multistage campaign. Appealing to fear: a meta-analysis of fear appeal effectiveness 1974), the parallel process model (leventhal, 1970), the extended parallel process model (witte.
The purpose of this study was to examine the utility of the extended parallel process model (eppm) in guiding message design for a new health context, reducing meat consumption. Extended parallel process model the extended parallel process model (eppm) is a theory that explains how cognitive and emotional mechanisms trigger distinct motivational and coping responses such as fear control and danger control responses. While tmt establishes our hard-wired susceptibility to mortality prime laden fear appeals, the extended parallel process model (eppm) developed by communication scholars explains precisely how fear appeals are processed by audiences.
The theory proposed here, called the extended parallel process model(eppm), uses leventhal's (1970) parallel process model as the overall framework (hence, the extended parallel process model) to differentiate between two processes, danger control and fear control beck and frankel (1981) noted that the parallel process model is the most broad. A management process that involves problem analysis, planning, implementation and feedback functions speaking of what they termed social change campaigns, kotler and ned roberto introduced the subject by writing, a social change campaign is an organized effort conducted by one group (the change agent) which attempts to persuade others. Immanuel kant (/ k æ n t / german: [ɪˈmaːnu̯eːl kant] 22 april 1724 - 12 february 1804) was a german philosopher who is a central figure in modern philosophy in his doctrine of transcendental idealism, he argued that space and time are mere sensibilities, though a thing-in-itself exists independently of perception.
Simple description of witte's extended parallel process model for fear appeals (according to wite, 2001) the participants were a sample of pregnant iranian women living in shahroud who attended prenatal care clinics affiliated with shahroud university of medical sciences. Scribd is the world's largest social reading and publishing site. Five fear appeal models are delineated: the drive theory, the parallel response model, the protection motivation theory, the extended parallel process model, and the stage model. Extended parallel process model the eppm is a representative social scientific model of fear appeals that continues to be an important starting point for fear appeals research (witte 1992, 1994 nabi, roskos-ewoldsen, and carpentier 2008, 191, 192 timmers and van der wijst 2007, 22-23 cho and salmon 2006, 92.
Free essays 413 words (12 pages) chlamydia essay - chlamydia (std) ƒæ chlamydia trachoma is a sexually transmitted disease that is transmitted by direct contact through oral, vaginal and anal intercourse and is also transmitted to newborns through vaginal birth by an infected mother. The extended parallel process model is a health communication model developed by witte to explain why some fear appeals are successful and others are not (hall 2011) with the eepm, there are several concepts with that go along with it (hall 2011. Thomas nagel (/ ˈ n eɪ ɡ əl / born july 4, 1937) is an american philosopher and university professor of philosophy and law emeritus at new york university, where he taught from 1980 to 2016 his main areas of philosophical interest are philosophy of mind , political philosophy and ethics. 2011) fear appeal is at the heart of the extended parallel process model (eppm) eppm is a model that can guide health practitioners to effectively use fear appeals to elicit health behavior change.
Perceived susceptibility is a central concept in several fear appeals health information processing models, including the health belief model (becker, 1974 rosenstock, 1974 rosenstock, strecher, & becker, 1994), parallel response model (leventhal, 1970), protection motivation theory (rogers, 1975, 1983) and the extended parallel process model. Research on health promotion communication has been informed by such theoretical approaches as the health belief model, the stages of change (transtheoretical) model of health behavior change, and the extended parallel process model (for collections of studies of pro-social campaigns, see rice & atkin 2001 hornik 2002.