Comparing television documentaries and their gratifications in this essay i am going to watch four different documentaries, all with different topics i will analyse them and then work out how they offer gratifications to the audiences. Other television genres, for instance, comedies, dramas and documentaries on the mainland of china however, the chinese television industry is highly competition. Uses and gratification theory uses and gratification theory seeks to understand why people seek out the media that they do and what they use it for ugt differs from other media effect theories in that it assumes that individuals have power over their media usage, rather than positioning individuals as passive consumers of media. Uses and gratifications theory is an approach to understanding why and how people actively seek out specific media to satisfy specific needs ugt is an audience-centered approach to understanding mass communication.
Uses and gratifications theory posits a few basic assumptions: 1 the audience takes an active role in selecting a medium, as well as interpreting it and integrating it into their lives. Research: between genres, between gratifications, between gratifications and other predictors, and between selective viewing and during-viewing activities a long-continuing focus of the mass communication enterprise is the search for.
Tv crime dramas 49 49 been found in the past are weak and arbitrary eschholz, chiricos, and gertz (2003), when considering a full sample of viewers, found that television viewing was unrelated to fear of. In addition to simply implementing gratifications from television and the internet, understanding binge-watching may require additional theoretical development to account for the potential issues of agency and engagement as audiences have clearly adopted online streaming videos to replace some, if not all, of their television viewing (hirsen. Uses & gratifications theory essay: 2 introduction now days life is too busy in such kind of busy routine everyone need space and some time for entertainment to relax their minds. In the article publicized intimacies on reality television: an analysis of voyeuristic content and its contribution to the appeal of reality programming the authors say that through voyeuristic tendencies individuals learn about others in order to self-monitor their own conduct and self-evaluate this is also know as social comparison. The key concept in uses and gratifications is the reasons people have for using mass communication (motives/gratifications sought) these reasons are important because they direct selective exposure to media and their content, they lead people to use the content in different ways, and they lead to different media effects.
Tv news for information about current affairs, and that their dependence on tv news mainly has social-environmental origins the results also suggest that gender had a bearing on channel. That' the measures of gratifications sought had as their referent television news in general, including both national and local news programs, documentaries, news magazines. The modern televangelist has evolved from the adoption of television-style promotion by religious figures, while the utilization of television in political campaigns has led candidates to consider their physical image as an important part of a campaign (altheide & snow, 1991.
Uses and gratifications theory uses and gratifications theory is an approach to understanding why and how people actively seek out specific media to satisfy specific needs ugt is an audience-centered approach to understanding mass communication. Compare yourself to different people from the tv, from other media outlets and you see their stories and you try to think how would you respond to these or other situation in the same context.
Uses and gratifications theory (ugt) is an approach to understanding why and how people actively seek out specific media to satisfy specific needs ugt is an audience-centered approach to understanding mass communication. It is a collective phrase that represents not only the press, cinema, radio, television and internet, but also to some extent, books magazines, pamphlets , direct mail literature, posters, folk media, and natural communication methods such as rumours, education and preaching. Further offers a unique theoretical perspective on the connection between the uses and gratifications paradigm and the construct of enjoyment it's not about reality or not reality, but about good tv or bad tv.
In this article, we explore how binge-watching culture and technology are changing the ways viewers understand and interact with television we propose that the motives and rituals of binge-viewers can be used to expand uses and gratifications (u&g) theory. The uses and gratifications tradition has a basis in functionalism, applying scientific rhetoric to a philosophical and socio-cultural school of theory, akin to the suggested correlation between herzog's gratifications of soap operas (1944) and maslow's psychology based hierarchy of needs (1943. Uses and gratifications theory at its heart seeks to understand media audiences and why they use or view media as they do, and assumes that those audience members seek to fulfill one of their many needs through their interactions with media. Uses and gratifications theory is an approach to understanding why and how people actively seek out specific media to satisfy specific needs ugt is an audience-centered approach to understanding mass communication [1.